Simple solutions to complex problems work – and we prove it to our customers daily. Return on your marketing spend is essential, but knowing how to direct your hard earned dollars is not as simple sometimes as it seems.
Affusion Group listens, we learn your business and only then do we apply our methods to exceed expectations on marketing investment returns. We guarantee our work so you can relax and know you have decades of experience behind each effort we assist you with.
To continue forward today, please start here to see how Affusion Group can strategically position you in your industry.
Learn how Affusion Group implemented a corporate intranet that required real-time front end content management, had to support hundreds of users and be expandable to include dozens of locations.
Create a site that attracts organic traffic and turns visitors into sales every day.
Award winning branding and corporate identity development.
Create a profitable online e-commerce solution that works for you.
SEO Web Design Search Engine Optimization
Search engine optimization (SEO) is an often discussed, yet equally often vaguely understood, method of creating websites that are highly visible and indexable to the major search engine portals.
The technical ability to create a website design which ranks for chosen keywords is, however, not the end all and be all for SEO website design. Many of today’s service providers are very technically inclined and able to create websites that do rank well and will show up for specific keywords. However, many of the most “technically able” firms lack the strong creative and artistic ability that is so critical in creating a site that will retain the organic traffic once it has reached your site.
Often times, aesthetic website design and SEO website design are at odds with each other. This is due to web developers being traditionally focused on the technical aspects, or the artistic aspects, of website design exclusively. Affusion Group has created a different environment where creativity, keyword rich content generation, incoming link building, aesthetic design and SEO technology practices all intertwine to create sites that are highly visible to all the major search engines. While at the same time, our SEO websites are visually stunning, original website designs that guarantee your organic traffic will remain and browse your site‘s content.
Marketing Sense
How else can you determine the effectivness of your marketing but direct bottom line results?
In today’s world of marketing and advertising, often times creativity runs unbridled and solid marketing sense can be lost in the shuffle of creative energy. The key to having marketing sense lies in a focused combination of creativity, technology, ROI, market research and several other factors that form the principles of marketing³. At the end of the day, there is only one true measure of your advertising and marketing effort - a transparent accounting of proven results that bring in a higher profit margin and make the most of your marketing budget.
Through a controlled process of sound returns on your investment, Affusion Group is able to guide your company through solid decisions in marketing that will reap the maximum return. This in turn will allow for additional growth by re-investing in new markets, campaigns and opportunities.
The Art of Communication
The art of communication relies on a solid understanding of human visual, auditory and psychological processing in relation to people’s everyday activities, habits, goals and desires. The art of advertising communications relies on several more intricate and interrelated factors - both internally from a company standpoint and externally from a client / customer standpoint.
The most effective advertising communications make the best use of a company’s budget, resources, existing brand & product loyalty, while injecting focused creativity and ROI in the form of targeted campaigns that actively turn leads into sales. By targeting your efforts into the most productive and profitiable channels, you ensure that your marketing spend is directed into the areas that will help you the most.
Cross Medium Marketing Ink & Pixels
Creating a dual print and web presence that is effective and works in parallel is not an easy task to undertake. The two mediums must direct the viewer in different but similar methods to your goods and services. Certain demographics and events call for one medium or the other - or both to work in parallel to drive your business.
To understand how a concept can be successful in both print and web requires a strong understanding of both mediums strengths and limitations - as well as the marketing cycle and timeline of your companies products. Understanding how to drive your audience from one medium to another (ie: from a direct mail campaign to your website, or vice versa - from a website to order a printed product catalog) requires an understanding of how people’s habits, both online and offline, dictate the best methods to get the desired results.
“Templatized” Web Design
Some of today’s web designers and developers offer what appear to be highly developed websites and layouts at what seems to be a fraction of the cost. In most cases what you will find out - but what the designer won’t tell you - is that 95% of the website is already constructed before they even touch their computer. This is possible through the use of cheap, pre-constructed website templates.
The use of templates generally leads to three major problems, the first being that your 100% exact website might show up as someone else’s site - because they bought the template as well. Often, these templates are created by specific industry - which increases the chances that a competitor could use the same template. Secondly, templated website design leads to stagnation and repetitious websites that lack unique character and style. Third, it’s impossible to create a website where your business’s content is driving the design - when the layout was already completed - potentially years - before your relationship with the designer began.
The Work
What Our Clients Say
Dubin & Lee, Contingency Staffing Firm
“I could not have been more pleased with the work Affusion Group has done for me. I had started working with another company to develop my company’s website and I was very frustrated with the progress. A client of mine referred me to Affusion Group and it was such a blessing. Kelly and her entire team took the time to not only understand my objectives and who my customers are but they took it to a whole new level.” Read More
Saundra Lee, Dubin & Lee, Miami, FL | www.DubinAndLee.com
Private Bank & Trust, Personliazed Finanical Services
"Private Bank approached Affusion Group to replace our outdated intranet. The intranet connects our multiple offices and is an essential form of communications for the company. However, the old system was hard coded and difficult for a non-programmer to update. Further, the navigation and appearance also left much to be desired. Affusion Group proposed a solution that was implemented in a matter of a few months, within budget, and has served our needs exceptionally well." Read More
Andrew Maychruk, Private Bank & Trust, Chicago, IL
Affusion Group - Featured Artist
The art featured above is the photographic work of creative director Chris Hunter. Affusion Group is dedicated to exploring and promoting visual and fine art in all mediums.
Making a Difference
Affusion Group is active in promoting and acheiving the humanitarian goals of several non-profit agencies and organizations. To learn more about Affusion Group's work with these non-profit groups, please follow the links below.
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